Digital Marketing Manager

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Privacy Policy for processing and protecting personal data

This data protection policy applies to OnRobot.

The purpose of the policy is to ensure and document that OnRobot protects personal data in accordance with the rules for processing of personal data. The policy will also contribute to OnRobot providing information about its processing and use of registered personal data.

The policy will be reviewed each year.

Record of the processing of personal data

OnRobot processes personal data about:

  • Employees

  • Customers

  • Suppliers

  • Applicants

OnRobot has prepared a record of the processing of personal data. The record provides an overview of the processing for which OnRobot is responsible.

The personal data must be provided in order for OnRobot to enter into employment, customer and supplier contracts.

Purpose and lawfulness of the processing

Personal data are processed and archived in connection with:

  • HR management, including recruitment, hiring, dismissal and payment of salary

  • Master data for customers as well as orders and sales

  • Master data for suppliers as well as requisition forms and purchases

  • Contracts

Processing is legal by the authority specified in the appended record.

OnRobot does not use the personal data for purposes other than those listed. OnRobot does not collect more personal data than necessary to meet the purpose. 

Storage and erasure

OnRobot has introduced the following overall guidelines for storage and erasure of personal data:

  • Personal data are stored in physical folders.

  • Personal data are stored in IT systems and on server drives.

  • Personal data are not stored for longer than necessary to meet the purpose of the processing.

  • Personal data for employees are erased five years after employment has ended, and personal data about applicants are erased after six months.

Data security

Based on the appended risk assessment, OnRobot has implemented security measures to protect personal data:

  • Only employees with a work-related need to access the registered personal data have access to the data, either physically or via IT systems with rights management.

  • All computers are password protected and employees may not disclose their passwords to others.

  • Computers must have firewall and antivirus software installed, which must be updated regularly.

  • Personal data are erased securely in connection with phasing-out and repair of IT equipment.

  • USB flash drives, external hard disks, etc. containing personal data must be stored in a locked drawer or cabinet.

  • Physical folders are placed in a locked office or in locked cabinets.

  • Personal data in physical folders are erased by shredding.

  • All employees must be instructed in what to do with personal data and how to protect personal data.

 

Website and Cookie

  • The Personal Data Regulation allows you to treat personal data only legally for the purpose for which they have been collected. If you want to use data for purposes other than the original, you must always have the consent of the registrant.

  • Upon receipt of a business card from a customer you have his consent. If you write his information you need his signature on this paper to have a formal requirement for consent if you want to use his information. Then the customer allows OnRobot to use his data for purposes other than communication, upcoming promotions, product updates or further news including upcoming promotions, product updates and further news.

  • According to the Cookie Act, OnRobot must have the user’s consent to use this software on the user’s equipment. On The company’s intranet or similar closed group, the rules in the E-data protection directive do not apply.

Disclosure

Personal data about employees may be disclosed to public authorities such as the Danish Customs and Tax Administration and pension companies.

Processors

OnRobot only uses processors if they are able to provide the required guarantees that they will implement appropriate technical and organisational security measures to comply with personal data law. All processors must sign a processor agreement before processing commences.

Rights                                                                      

OnRobot safeguards the rights of data subjects, including the right to access, withdrawal of consent, rectification and erasure and will inform the data subjects of OnRobot’s processing of personal data. Data subjects are also entitled to appeal to the Danish Data Protection Agency.

Personal data breach

In case of personal data breach, OnRobot will report the breach to the Danish Data Protection Agency as soon as possible and within 72 hours. The manager is responsible for this reporting taking place. The report will outline the breach, the groups of persons affected and the impact the breach may have on these persons and how OnRobot has remedied or intends to remedy the breach. If the breach entails a high risk for the persons about whom OnRobot processes personal data, OnRobot will also notify these persons. OnRobot s will document any personal data breach on an access-controlled drive.

Erasure of data

The customer should assess when personal data need to be erased by asking the question:

When is it no longer necessary to store the personal data?

OnRobot follows the practice of the Danish Data Protection Agency:

Applications Are erased after 6 months in connection with job interviews. Unsolicited applications are erased immediately.
Employee data Are erased 5 years after termination of employment.
CCTV surveillance Is erased after 30 days.
Telephone conversations Are erased immediately or after up to 3 months.
Accounting records Must be stored for 5 years from the end of the financial year.


 

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Job description

OnRobot was founded in 2015 in Odense, Denmark, and is on track to become the global One-Stop Shop for all Collaborative Applications on all Robot Platforms. OnRobot is defining and leading the market for Collaborative Applications by bringing disruptive technologies to market quickly.

OnRobot is looking for a global Digital Marketing Manager who will help support our growth with aggressive lead generation.



The Digital Marketing Manager at OnRobot will have experience in designing and executing B2B digital marketing programs that address each stage of the buyer’s journey. You will work to increase digital engagement with potential customers maximizing lead generation through both inbound and outbound marketing channels. You will work with 3rd party agencies using a data driven mindset to ensure alignment on KPI’s comprehensive strategy planning, and tactical execution. 

Responsibilities

  • Own all conversion points on OnRobot.com, SoMe, and other digital channels
  • Acquire new customers through digital advertising, SEM, SEO. Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and creative.
  • Partner with content team to develop SEO strategy and grow inbound leads
  • Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans including using A/B testing to enhance response and conversion rates
  • Ensure accuracy and end-to-end tracking, measurement, and attribution of campaigns across the funnel stages and systems.
  • Work with agency to correctly populate and maintain performance dashboards and perform ad-hoc analyses
  • Closely manage budget and spend

Requirements

  • 5+ years of experience in digital marketing, preferably in a B2B environment
  • Proven track record of developing and implementing successful digital marketing campaigns
  • Experience with marketing automation CRM systems (e.g., Active Campaign, HubSpot, Marketo, etc)
  • Experience in SEO, SEM, PPC, email marketing, and social media marketing
  • Experience with data analysis and performance/operation metrics

 

We offer:

OnRobot offers exciting and variable challenges in a constructive, team-oriented work environment with flat hierarchies in the dynamic, growing market of industrial automation. We have a dynamic and informal hands-on environment with room for personal initiative and growth.

If you want to be a key part of the team, please send your CV to hr@onrobot.com with "Digital Marketing Manager" in the headline. 

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